We don't want all of these additives in our food supply. We have to do something about it. They used almost an angry sentiment there, which is odd, if you think about it, for a brand like Ben and Jerry's. But it worked. People were like, "I don't want that in my body." So I think with some brands maybe they can use that feeling. I always think the Advertising Continue reading below Kelsey: I'm thinking mostly about the feeling of belonging or the feeling of being part of something else. I think often brands can do well. What do you think of voice search and how do you think we can incorporate this idea of better communication into voice search strategies and tactics? Black and white microphone icon Geoff: We really need to dig into how people talk. People speak differently about generational divides. You have to think about the slang that exists among people.
You also need to think about different fax list languages. Voice search will encompass not only English. Any spoken language will be involved. This is going to force marketers to think more from a behavioral perspective. Advertising Continue reading below To use a simple example: in the past, you said “pizza lower East side Manhattan” and you found a search result. Now you must be thinking in latent terms: "Where's the best pizza on Manhattan's Lower East Side?" But it still sounds robotic when I say it. You have to think about how you would say to your friends in an office, "Hey, what's the best pizza place around?" This is . This is going to be natural language oriented.
It can actually be exciting. I would like to say that no robots speak anymore. The more we can think naturally and the more we can think like people, the better our marketing will be. Are there any tips you would give to marketers who want to improve their soft skills or communication skills to help them influence their own marketing experience and work with customers or their business? Geoff: One of the things I talk about in the book is how to increase your emotional intelligence. How do you understand people's frustrations? Because marketing, again, is about understanding people's frustrations, your customers' frustrations, putting yourself in their perspective. I think one of the examples I used was to travel as much as you can.